Privacy Policy
Last Updated on: April 28, 2025
Superior Health and Wellness ("Superior," "we," "our," or "us"), owned by Russell Skinner, MD, is committed to protecting the privacy and security of your personal information, including Protected Health Information (PHI). This Privacy Policy outlines our data collection, use, and disclosure practices across all websites and digital platforms we operate, including telemedicine services. We comply with all applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the Texas Medical Privacy Act, Florida medical privacy regulations, and the California Consumer Privacy Act (CCPA), when applicable.
1. INTRODUCTION:
1.1 Scope of Policy
This Privacy Policy applies to information we collect from all current and former patients, users, and visitors through our websites (www.superiorhealthandwellness.com), mobile applications, digital portals, and any services provided by Superior Health and Wellness. It governs how we collect, use, disclose, store, and protect your information, including when delivering telemedicine services.
Except as otherwise expressly provided, this Policy does not apply to any third-party websites or platforms not operated or controlled by Superior that you may be able to access from the Site, each of which may have data collection and use practices and policies that differ materially from this Policy.
2. INFORMATION COLLECTION
2.1. Personal & Identifiable Information
We collect the following categories of personally identifiable information (PII) and PHI:
Full name, date of birth, and contact information
Medical history, medications, diagnoses, and treatment plans
Lab results, test reports, and provider notes
Health insurance and billing information
Records of virtual appointments, messages, and clinical interactions
Communication preferences (email, SMS, phone number) for appointment reminders and updates.
2.2 Automatically Collected Information
When you interact with our websites or applications, we automatically collect device-related information:
IP address, browser type, operating system, and referral URLs
Date/time of visits, interaction history, and search behavior
Cookies, pixels, tags, and web beacons to enhance functionality and analytics
Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
We may also use third-party services such as Google Analytics, advertising networks, or social media platforms to track user engagement. These third parties may collect and store your data as described in their own privacy policies.
2.3 Sensitive Information
We may collect sensitive information when you:
Create a patient portal account or Member Hub login
Book appointments or request refills
Submit intake forms or participate in consultations
We may collect sensitive health data, including health assessments and clinical notes, during virtual consultations and telehealth services.
We use the Provided Information to fulfill orders placed through the Site (including processing your payment information, delivering products, and providing you with invoices and/or order confirmations), communicate with you, screen orders for potential risk or fraud, and provide you with information or advertising relating to our products or services, in line with your preferences.
We do not knowingly collect information from children under the age of 18 without verified parental or guardian consent.
3. USE / DISCLOSURE OF INFORMATION
3.1 Use of Information
We use your information to:
Provide, coordinate, and manage healthcare services
Conduct virtual consultations and telehealth services
Process billing, payments, and insurance claims
Maintain medical records and treatment documentation
Deliver appointment reminders and care updates
Respond to your questions, inquiries, or requests
Monitor and improve website functionality and patient experience
Comply with legal and regulatory obligations
Send promotional materials with your consent
3.2 What Does the Site Do with Collected Information?
Personal Health Information: We will never share your personal health information with any third parties without your consent, except as necessary to provide you with the services offered by us or to comply with the law. We may use your personal information to verify your identity and provide necessary medical care. We comply with all applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA). We may use your contact information to inform you of any changes to the Site or Service, or to send you additional information about resources or services. If you give your permission, we may utilized your contact information to send you promotional and/or marketing materials.
Automatically Collected Information: We use automatically collected information to analyze our Site traffic, but we do not examine this information for individually identifying information, this data is anonymous and not associated with your PHI. We may use anonymous IP addresses to help diagnose problems with our server, to administer our Site, or to display the content according to your preferences (Cookies). Traffic and transaction information may also be shared with business partners and advertisers on an aggregate and anonymous basis.
Use of Cookies: We may use cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our Site, or for other purposes. Promotions or advertisements displayed on our Site may contain cookies. We do not have access to or control over information collected by outside advertisers on our Site.
Disclosure of Personal Information: We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on the Site or its clinicians, subsidiaries or affiliates, (2) protect and defend the rights or property of Site or the Users of the Site or Service, or (3) act under exigent circumstances to protect the safety of the public or users of the Site or Service.
Sale of Information: In order to accommodate changes in our business, we may sell or buy portions of our Site or other companies or assets, including the information collected through this Site or otherwise collected in connection with the Service. If Superior Health and Wellness or substantially all of its assets are acquired, customer information will be one of the assets transferred to the acquirer.
3.3 Disclosure of Information.
We may disclose your PHI and personal information to:
Licensed healthcare providers and clinical staff involved in your care
Business Associates under HIPAA (e.g., DrChrono, NextPatient, Stripe, Fortis, Google Workspace)
Laboratories, pharmacies, or diagnostic services fulfilling care orders
Insurance providers and billing processors
State and federal health authorities when required by law
Courts or law enforcement agencies under legal obligation
Emergency responders or public health officials in urgent situations
All Business Associates must sign a HIPAA-compliant Business Associate Agreement (BAA) and follow strict data security standards.
3.4. Email Marketing
If you make a purchase on this Site and/or opt in to receive emails, you agree to receive email communications from this site, including but not limited to newsletters, site updates, promotions, and other announcements and correspondence. We are not responsible for the receipt of any such emails. You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder.
You have the right at any time to stop us from contacting you for marketing purposes. If you opt to unsubscribe from receiving emails, you understand that you may no longer receive information or updates from this Site, including promotions, important Site updates, and other user communication.
3.5 Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at networkadvertising.org.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.
3.6 Your Data Protection Rights.
United States Residents
Superior Health and Wellness complies with federal and state-specific privacy laws regarding the collection, use, and protection of personal information, including but not limited to:
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
Virginia Consumer Data Protection Act (VCDPA)
Colorado Privacy Act (CPA)
Connecticut Data Privacy Act (CTDPA)
Utah Consumer Privacy Act (UCPA)
If you are a resident of these or any other applicable states, you may have the right to:
Access the personal information we hold about you
Request the correction, update, or deletion of your information
Opt out of the sale or sharing of your personal information (Note: we do not sell personal information)
Limit the use or disclosure of sensitive personal information
Request portability of your data
Non-discrimination for exercising your privacy rights
You may exercise these rights at any time by contacting our Privacy Officer at security@superiorhealthwellness.com
International Residents (Including European Union Residents under GDPR)
While Superior Health and Wellness primarily serves individuals located in the United States, we recognize that visitors from other jurisdictions, such as the European Economic Area (“EEA”) or United Kingdom (“UK”), may access our website.
If you are located outside the United States and interact with our websites:
Your information may be collected, transferred to, and processed in the United States.
We rely on legitimate business interests, contractual necessity, and your consent (where applicable) for processing your information.
You may have rights under the General Data Protection Regulation (“GDPR”) or other local data protection laws, including:
Right to access, update, correct, or delete your personal data
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time (where processing is based on consent)
Right to lodge a complaint with your local data protection authority
If you wish to exercise these rights, please contact us at security@superiorhealthwellness.com
Please note that Superior Health and Wellness does not actively market, provide healthcare services, or fulfill prescriptions outside of the United States, and we are only authorized to deliver services and prescriptions in states where our providers are properly licensed, and where our partner pharmacies are authorized to ship.
3.7 Data Complaints
If you have concerns or complaints about how we handle your personal information, we encourage you to contact us first at:
Superior Health and Wellness
Email: security@superiorhealthwellness.com
We will do our best to promptly investigate and resolve the issue.
International residents (including EU/EEA and UK residents) additionally have the right to file a complaint with their local supervisory authority.
For example, in the United Kingdom, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.
4. SECURITY
4.1 Security Practices
Superior implements robust administrative, technical, and physical safeguards to protect your PHI and personal data. These include, but are not limited to:
Encryption (SSL/TLS) of all data in transit, including form submissions, patient portals, and chat communications
Use of a secure, HIPAA-aligned website infrastructure that meets telemedicine technology and data security standards
Encryption of stored data to ensure data integrity and confidentiality
Role-based access controls and multi-factor authentication for system access
Continuous intrusion detection, server monitoring, and active firewalls by third party safeguards.
Secure messaging platforms for provider-to-patient communication
Regular vulnerability assessments and software updates
Annual HIPAA and privacy training for all staff, contractors, and healthcare providers
While we follow industry-standard security best practices, no system can guarantee complete protection. You acknowledge that the transmission of information via the internet is at your own risk.
4.2 How We Store Your Data
We securely store your data on a secure encrypted platform. We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of information stored on our servers. Of course, no computer network or data transmission on the internet can be guaranteed to be 100% secure, and so you submit your information at your own risk.
In addition we are required to retain medical records, patient data, marketing list in accordance with:
Federal retention laws (e.g., HIPAA minimum of 6 years)
State-specific regulations (Texas: 7 years; Florida: 5 years)
Internal operational and legal requirements
When no longer required, data is securely deleted or anonymized. We will maintain your Personal Contact Information for the time period we are required to maintain records by licensing state boards unless and until you ask us to delete this information.
5. WEBSITE AREAS BEYOND SITE’S CONTROL
5.1 Public Forums
The Site may include interactive forums such as message boards, comments and chat rooms. Please remember that any information that is disclosed in these areas becomes public information, regardless if located in member areas that requires an account, sign-in or password, and you should exercise caution when deciding to disclose your personal information.
5.2 Third-Party Websites.
The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies. Our privacy policy applies only to our website. We are not responsible for the data collection, privacy practices, or policies of any third-party site to which we may provide a link or that may link to our site. We encourage you to read the privacy statement and terms of use of other sites.
6. TELEMEDICINE / STATE COMPLIANCE
6.1 Establish Patient Care with Licensed Provider
All patients must meet with a licensed healthcare provider to purchase products. All products featured on the website are solely for educational purposes to prepare patients with questions prior to meeting with their primary care physician. Products cannot be purchased without consultation, labs, and medical necessity for treatment. Superior Health and Wellness and its providers make no guarantees or warranties, express or implied, regarding any product or service mentioned on this Site.
Our licensed providers offer care via secure HIPAA-compliant telemedicine platforms. We comply with telehealth regulations in all states where services are offered, including:
Texas Medical Board guidelines
Florida Board of Medicine telehealth laws
Any other relevant state licensing boards – View current Licensed States
Medications are prescribed only after provider review, based on clinical need. All prescriptions are fulfilled by licensed third-party pharmacies.
6.2 Your Rights
You have the right to:
Request access to your PHI and personal data
Request correction of inaccurate or incomplete records -
Request restrictions on how we use or share your information
Request confidential communications (e.g., via phone only)
Revoke authorization for data use at any time
File a complaint with us or with the U.S. Department of Health and Human Services
Request a record of disclosures of your PHI
To exercise your rights, please contact our Privacy Officer at: security@superiorhealthwellness.com
7. CONTACT INFORMATION AND POLICY UPDATES
7.1 Contacting Us
If you have any questions about this Policy, our practices related to the Site or Service, or if you would like to have us remove your information from our database, please contact us at the following: security@superiorhealthwellness.com
For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to contact us.
7.2 Updates and Changes
We reserve the right, at any time, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. It is your responsibility to review this Policy from time to time to ensure that you continue to agree with all of its terms.
For significant changes to this Privacy Policy, we will notify you via email or through other communication channels, as required by law. Updates will be posted to this page with a revised effective date.
7.3 Incidence of Data Breech
In the event of a data breach involving your Protected Health Information (PHI), we will notify affected individuals via email within 60 days of discovery, or within any shorter timeframe required by applicable federal or state laws. We will also take appropriate steps to investigate the breach, mitigate potential harm, and prevent future occurrences.